2025

RE: Coffee... the Secret to Healthy Aging?

For many of us, a morning cup of Ethos isn’t just a ritual—it feels essential to start the day. Now, science is giving us yet another reason to savor it! A study presented at the American Society for Nutrition’s annual meeting just two months ago suggests that moderate coffee drinking in midlife may be linked with healthier aging decades later.

The research drew on the Nurses’ Health Study, one of the largest and most influential investigations into chronic disease risk since the 1980s. Tracking more than 47,500 participants over 30 years, researchers found that those who drank one to five cups of caffeinated coffee per day in middle age were more likely to reach age 70 or beyond in good health. “Healthy aging” was defined as living free of major chronic diseases, maintaining physical and cognitive function, and preserving mental sharpness.

Every 80 milligrams of caffeine from coffee—about the amount in a small cup—was associated with a 2 to 5 percent higher chance of healthy aging. Even after adjusting for diet, physical activity, body weight, and other lifestyle factors, the association held statistically significant. Notably, similar benefits were not found with caffeinated tea or soda, suggesting that it’s not just caffeine at work, but the unique combination of compounds in coffee itself (which include over a hundred bioactive phytochemical antioxidants!).

So the next time you brew a cup, we hope it brings not only joy in the moment but also the reassurance that you are investing in a healthier future—for yourself, and for the smallholder farmers behind every Ethos roast.

Love Brewing Greatness with you,

Jolian & Lisbeth

P.S. If you’d like to read more, here’s the full scientific article! Oh, and in case you missed it, there’s a new Colombian (“Caldas”) in our site, and we also just opened our last sack of Poaquil Anaerobic!

😎 In Search of the Perfect Summer Blend? ETHEREAL is here!

As our days stretch longer and temperatures climb, coffee rituals begin to shift. Steam gives way to clinked ice. Mugs are traded for tumblers. We don’t stop drinking coffee in the summer—we may even ask more of it. We ask it to cool us down, to wake us gently, to travel with us to porches, parks, and beaches. We ask for something refreshing, but still familiar. And to answer that call, we’re pleased to introduce our 2025 Ethereal Summer Blend!

Our Ethereal Summer Blend is our seasonal release created with the warm months in mind. This isn’t just another coffee repurposed for iced coffees. It’s a blend crafted specifically for the demands of summer: smooth, refreshing, and versatile enough to shine whether served cold, over ice, or steaming in the first quiet hours of the morning. While it was designed with cold brew in mind—slow-steeped, smooth-bodied, endlessly drinkable—it performs just as well as a pour-over, an iced Americano, or even a traditional hot brew.

Ethereal Summer is the product of a thoughtful marriage between two distinct coffees—Eclipse, our signature dark roast known for its rich, grounding depth, and Poaquil Natural, our lighter, fruit-forward roast grown exclusively for us by our farmer partners in Guatemala. On their own, each offers something special. Together, they form a conversation between classic and contemporary: the deep roasted and caramel notes balanced by the brightness and red fruit complexity of a modern natural. The resulting cup is layered yet familiar—refreshing, but with enough backbone to satisfy.

Behind this blend is also plenty of impact at origin. It features high-impact coffees grown in Comayagua, Honduras, and Chimaltenango, Guatemala—two high-altitude regions known for their quality. The farmers behind it—members of the Mtn2Sea Ministries Farmer CoOp and the La Asuncion Co-Op—represent two of our most impactful partnerships yet, as we actively champion life-changing prices for their best coffees.

For the perfect cold brew at home, start with 100 grams of coarsely ground coffee for every liter of water. Steep in the fridge for 20 to 22 hours. For those who want to extend their batch’s shelf life and extract even more flavor, try a brief “hot bloom” before steeping: add just enough boiling water to saturate the grounds before adding the rest of the cold water. It’s a small detail that can make a big difference, especially if you’re making Cold Brew for the whole week, or to travel with you!

Ethereal Summer Blend is more than just a seasonal offering. It’s a reflection of the moment we’re in: a time to slow down, to savor, to chase flavor across borders and processes and brewing styles. Available now—but only for the Summer (i.e. until Labor Day)!

We can’t wait to roast it, enjoy it, and Brew Greatness with you this Summer!

Jolian & Lisbeth

P.S. We’re also on our last few pounds of “Huila”!

🎉 Celebrating 9 YEARS! 🥳

Nine years ago, we set out on an adventure to make a difference—one pound of coffee at a time! Or more accurately, a half-pound, as our very first roaster had a capacity of just 8 ounces per batch. From spending two days a week roasting enough to bring about 20 (8-oz) bags to our first farmers' markets, to now routinely roasting 10 times that amount in an hour—this has truly been the journey of our lives!

Our Ethos is living proof that championing life-changing, long-term relationships with small farmers is fully compatible with business success. The transformation we have seen in the communities we’ve supported over the years has been beyond our wildest dreams. It’s amazing what happens when people have a chance to improve their lives—they seize the opportunity, faster and in more ways than we ever thought possible! Every day, we’re inspired by farmers who are now processing and professionally tasting their own coffees—something they once believed was out of reach.

We are equally inspired by people like YOU, who continue to care, believe, and support our Ethos and coffee. We hope your search for a great-tasting, high-quality, freshly roasted coffee experience brought you in… yet we hope that it is our mission what makes you feel part of our Ethos family, and gives you a special feeling no other cup can - the knowledge you’re part of a small but mighty effort to make a positive impact in the world.

We’re thrilled to celebrate our Ethos this year with our 9th anniversary, limited-edition Brew Greatness Blend—crafted to capture the heart of our journey: adventurous, impactful, and full of sweet surprises! This special blend unites two coffees that have been part of our story for many years, and which we’ll soon be saying goodbye to: Yirgacheffe and Poaquil Honey. Their chocolatey, fruit-forward notes shine in this beautifully balanced, full-bodied cup—crafted to remind us that coffee, like life, is best when shared, savored, and meaningfully ephemeral.

We also have our most original Anniversary gift yet—our Ethos Rocks! Each was lovingly handmade by fellow Ethos lover and Lakeland-based artist, Leticia Miller, and is a one-of-a-kind, adorable surprise that we hope you’ll love! As always, we’ll be sending these with all orders of 3 lbs or more. And for larger orders of 9 lbs or more, we’ll also include one of our new blue denim hats, hand-embroidered right here in Lakeland!

Words truly can’t express how grateful we are to get to roast for you and Brew Greatness with you—so we hope our coffees will!

💛 Jolian & Lisbeth